The Rapid Growth of the Plant-Based Food Industry
In recent years, there has been one major trend across the food industry; plant-based food. The rise has been incredible, breaking into the mainstream over the past 24 months with the likes of the Greggs Vegan Sausage Roll or Burger King’s plant-based Rebel Whopper.
More people than ever are choosing meat-free and plant-based food options, which has helped to transform the food industry. In 2016, the Mintel Meat-Free Food Report revealed that the UK market was worth £559 million, whilst that is estimated to increase to £658 million by 2021.
This rapid rise in profit is being fuelled by changing consumer trends, as the sale of meat-based food continues to decline, while plant-based food becomes highly sought after. Earlier this year, Deliveroo in Ireland revealed that they had noticed a 187% increase in plant-based food orders, with Dublin and Cork leading the way.
What is causing this change?
Once considered a relatively fringe movement, veganism is now widely adopted across the globe. In 2018, research revealed that 4.1% of the Irish population followed a vegan diet, while 92% of all vegan meals consumed in the UK are eaten by non-vegans!
This monumental rise has gone hand-in-hand with a growing social awareness across the globe. There are many reasons why more people are adopting vegan diets, with some of the most popular, including:
- Nutritional benefits
One of the main reasons people are switching to more plant-based food is the nutritional benefits that it provides. These diets are rich in fruits, vegetables, nuts, and grains, which are packed with essential nutrients, fibre, and antioxidants.
The current food industry is not sustainable at its current rate, requiring vast amounts of land, water, and energy to produce. Plant-based foods not only reduces this requirement, but it also produces far fewer greenhouse emissions.
- Meet growing demands
With billions of people in the world, and the population set to increase by another two billion by 2050, there is simply not be enough water and supplies on the earth to meet the demand to satisfy a 100% meat-based diet. Agricultural research shows that animal-based production utilises ten times more water than a plant-based one, so this growing shift helps to ensure everyone will have enough food.
How the plant-based food industry is leading to jobs creation
This growing shift towards a plant-based diet is not only helping to create a more sustainable future, but it is also leading to a significant increase in new career opportunities within the plant-based sector from agriculture product development, nutritional science, food processing, and marketing through to supply chain. It is an exciting time for the food industry and arguably one of the biggest revolutions in a generation.
Here at Quorum Search Partners, we are specialist food industry recruiters, helping to place the very best talent in great food companies. Want to find out more? Get in touch today!